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Barneys Is Adding a Cannabis Department

A rendering of The High End. Photo: Courtesy of Barneys

It wasn’t that long ago that acquiring marijuana felt like a perilous, intimidating task, even if it was legal. Dispensaries were often dingy, windowless spaces with product behind bulletproof glass and armed guards lending the unshakable feeling that things could escalate into a shoot-out at any moment. But now, there are beautiful Apple Store-esque storefronts like Med Men making weed procurement feel like a relatively normal and accessible part of everyday life — and Barneys is taking things to another level. Soon, you’ll be able to grab a bite at Fred’s, then pick up weed at the same time as your Prada bags and The Row sweaters. Well, sort of.

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In late March, Barneys will become the first major retailer to open a cannabis department. Called The High End, the 300-square-foot shop-in-shop will be situated on the fifth floor of Barneys’s Beverly Hills flagship. The new space will carry upscale cannabis accessories and wellness products containing CBD; as for actual THC-containing cannabis, Barneys can’t technically sell you that because it’s not a dispensary. However, through an exclusive partnership with fashion-adjacent cannabis company Beboe (The New York Times called it the “Hermes of Marijuana”) and its industry-beloved tattoo artist co-founder Scott Campbell, the shop will include an exclusive silver limited-edition vaporizer pen with a strain developed especially for The High End, along with a selection of the brand’s pastilles. Shoppers can learn about the products from on-site Beboe representatives and then order them through a white-glove local delivery service.

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